Week 9 EOC: Three Great Mission Statements

Your mission statement is an opportunity to define your business. It should tell your company story and ideals in less than 30 seconds.

"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace." (Marketing An Introduction)

After going over the Mission Statements there were three that I found that hit this target closely. Those three people are: Tonia Rocheleau, Eric Arquileta, and Raymond Otero.

They all did a great job of writing their mission statements. Tonia covered just about everything the product and business she’s marketing is about without going into great lengths.

“A mission statement defines in a paragraph or so any entity's reason for existence.” (http://www.missionstatements.com)

Eric’s mission statement was all about the product and what the customer can expect from it. He did a great job at nailing down all the benefits and features of the product he is marketing.

Raymond’s mission statement talked about the product as well. He addresses issues that some markets would be concerned with when it comes to air fresheners and the environment. The last sentence in his mission statement pretty much sums it all up. “Clean smelling air and clear air to breath is our mission, which we plan to create with our product.“ He kept it short and concise and that is something that should be kept in mind when writing any mission statement.