The product I decided to market is a face cleansing product that has been around for years. It's called Noxzema and I'm sure most of you have heard of it or even used it at some time.
Most of the commercials you see today that market face wash products are targeted towards women with women in them. But, men are just concerned about their appearance as women are.
Noxzema helps by removing dirt, oil, and make up. There are benefits to this. My objective is to focus on these benefits. Some of the benefits are:
1. Helps you attain clear, healthy skin
2. You will attract more sexy women
3. Boost your confidence
The commercial will go as follows:
The commercial will target single, active men. It will show a guy who just got off a football field or just got done with work as a auto mechanic. He gets home and is standing in the bathroom in front of the mirror with a dirty face. He reaches over and grabs some Noxzema applies it and then bends down to wash his face. He raises his head back up in front of the mirror and a guy with a clean, healthy face appears. He heads out that night to the club/bar and he notices a bunch of sexy ladies eying and smiling at him. He confidently approaches a group of ladies at the bar and they great him with smiles and one of them gently touches his face.
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