Price
"The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service." (Marketing An Introduction)
Women value their looks and most will pay just about any amount of money to look the best that they can. With the average man the price has to be reasonable or they will not be pulling out their wallet.
With Noxzema, the average cost for a 12 oz jar is around $4.99. I believe most men will see the value in this and wouldn’t mind paying that amount for a face cleansing product. In order to raise the price there would have to be something unique about the product. If the price is to low
No comments:
Post a Comment