"Some companies define their missions myopically in product or technology terms (“We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs. " (Marketing An Introduction)
My business mission statement for Noxzema is market oriented. It targets males who desire to have a clean, healthy looking face. Which will boost any guys confidence.
Mission Statement:
Noxzema is committed to helping active men achieve a cleaner, healthier face, while at the same time helping boost confidence to get more out of life. Look better. Feel better.
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