Week 10 EOC: What Channels Are You Going To Do To Get Your Product Noticed?

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Week 9 EOC: Three Great Mission Statements

Your mission statement is an opportunity to define your business. It should tell your company story and ideals in less than 30 seconds.

"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace." (Marketing An Introduction)

After going over the Mission Statements there were three that I found that hit this target closely. Those three people are: Tonia Rocheleau, Eric Arquileta, and Raymond Otero.

They all did a great job of writing their mission statements. Tonia covered just about everything the product and business she’s marketing is about without going into great lengths.

“A mission statement defines in a paragraph or so any entity's reason for existence.” (http://www.missionstatements.com)

Eric’s mission statement was all about the product and what the customer can expect from it. He did a great job at nailing down all the benefits and features of the product he is marketing.

Raymond’s mission statement talked about the product as well. He addresses issues that some markets would be concerned with when it comes to air fresheners and the environment. The last sentence in his mission statement pretty much sums it all up. “Clean smelling air and clear air to breath is our mission, which we plan to create with our product.“ He kept it short and concise and that is something that should be kept in mind when writing any mission statement.

Week 8 EOC: Disastrous New Products

Every year thousands of new products hit the shelves in stores across America. But, only a few hundred remain after the first year.

Here are 3 products that I think will not do well on the consumer market.

1. Roberto's Taco Shop Frozen Entrees

Most of us have tried Roberto's Taco Shop and it's pretty good especially after a long night of clubbing or bar hopping. But, have you ever tried to reheat a carne asada burrito or rolled tacos? Yuck! It just doesn't work! Imagine popping a carne asada fries frozen entree in the microwave. I just don't see it working.

2. Spray On Teeth Whitener

There's just about every type of teeth whitener on the market today. There's tooth pastes, mouthwash, kits, brushes, lasers, and more. Now days you can even go to the mall and get your teeth whitened. I think the last thing we need is a spray on teeth whitener.

3. Ladies Electronic Booty Enhancer

I'm sure you seen those ridiculous belts that wrap around your abs and zaps you until you have those six pack abs you always wanted. Imagine if there was a product that does this for your butt! Can you imagine someone with one of these strapped to their butt shocking them to a fuller firmer rear end?!

Final: Price

Price

"The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service." (Marketing An Introduction)

Women value their looks and most will pay just about any amount of money to look the best that they can. With the average man the price has to be reasonable or they will not be pulling out their wallet.

With Noxzema, the average cost for a 12 oz jar is around $4.99. I believe most men will see the value in this and wouldn’t mind paying that amount for a face cleansing product. In order to raise the price there would have to be something unique about the product. If the price is to low

Final: Distribution

Final: Promotion

Final: Product

Final: Target Market Strategy

Final: Situation or SWOT Analysis

SWOT Analysis

"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." (Marketing An Introduction)

Here is my SWOT analysis for Noxzema.

Strength:

Final: Objectives

Final: Business Mission Statement

"Some companies define their missions myopically in product or technology terms (“We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs. " (Marketing An Introduction)

My business mission statement for Noxzema is market oriented. It targets males who desire to have a clean, healthy looking face. Which will boost any guys confidence.

Mission Statement:

Noxzema is committed to helping active men achieve a cleaner, healthier face, while at the same time helping boost confidence to get more out of life. Look better. Feel better.

Final: Project Pitch

The product I decided to market is a face cleansing product that has been around for years. It's called Noxzema and I'm sure most of you have heard of it or even used it at some time.

Most of the commercials you see today that market face wash products are targeted towards women with women in them. But, men are just concerned about their appearance as women are.

Noxzema helps by removing dirt, oil, and make up. There are benefits to this. My objective is to focus on these benefits. Some of the benefits are:

1. Helps you attain clear, healthy skin
2. You will attract more sexy women
3. Boost your confidence

The commercial will go as follows:

The commercial will target single, active men. It will show a guy who just got off a football field or just got done with work as a auto mechanic. He gets home and is standing in the bathroom in front of the mirror with a dirty face. He reaches over and grabs some Noxzema applies it and then bends down to wash his face. He raises his head back up in front of the mirror and a guy with a clean, healthy face appears. He heads out that night to the club/bar and he notices a bunch of sexy ladies eying and smiling at him. He confidently approaches a group of ladies at the bar and they great him with smiles and one of them gently touches his face.

Week 6 EOC: 9 Apps

If you own a iPhone or any smart phone then you are familiar with apps. In the last couple of years they have become very popular. “Of the 82% of U.S. adults who are now active cellphone users, 43% now have apps on their phones, and more than two-thirds of them use those apps regularly.” (http://mashable.com/2010/09/14/mobile-apps-pew-survey/).

Apple has the largest selection of apps available. Their online and mobile store carries over 100,000 apps. However, the majority of them are useless.
Today I am going to talk about 3 apps that I think are great, 3 apps that are dumb, and my ideas for 3 good apps.

The first app that I think is great is the Mint app. It allows you to keep track of your personal finances. You can track, budget and manage your money on-the-go. The second app that I think is great is the Facebook app. We all know that social media has exploded in the last several years and Facebook is leading the race. You can check what your friends are up to and update your status at any time. The third best app would have to go to ESPN. I think all the sports junkies would agree with me here. Keep track of all the sports scores while your on the go.

Here are the 3 dumbest apps that are on my list. Hold On is first on my list. It’s an app where you basically hold down a button for as long as you can. What does the winner get? Bragging rights…lol. The second is an app called The Amazing Birthplace Guesser which has fortunately been discontinued. The name is self explanantory. The third is the Taxi app that makes a loud whistling sound and displays a taxi sign to get the attention of nearby cabbies. Whatever happened to waving one down?

My 3 ideas for good apps are...wait… I think I’ll keep these to myself!

Week 5 EOC: Best and Worst Super Bowl Commercials

Every year millions of Americans tune in to watch the Super bowl and every year companies spend big money on commercials to advertise their product or service to many of us watching. We all look forward to watching these commercials to see who’s the funniest or most interesting. If you go to sites like youtube.com you can check out videos from Super bowls commercials as far back as 1990.

Today I want to talk about what I think were the best and worst Super bowl commercials of 2011.

The Best: Volkswagen Commercial



This Volkswagen commercial has more than 24 million views and 106,000 likes on youtube.com! It also has become one of the most talked about ads on Twitter.

The folks at Volkswagen did an excellent job with this ad. It shows a little boy decked out in a Dark Vader custom going from room to room trying to summon the force. It plays on child hood imagination and that is something we can all relate to. They did a great job at building up curiosity. What was this all about? What was this leading too?

The job of the commercial was to showcase Volkswagon’s new feature or USP and it’s the push start button on the key chain. A job well done.

The worst: E Trade Baby Trailor



I think E Trade failed to hit the target with this ad. In the past the baby commercials have been remarkably consistent, but with this ad it just more of the same. We have all seen these ads by E Trade and I think you will agree that they are no longer cute or entertaining. I say move on to something new and exciting E Trade!

Week 4 EOC: Business to Business vs. Consumer Marketing

General Electric has been around for more 130 years. It is the fourth most recognized brand in the world. You can find many of their products like refrigerators, stove tops, washer and dryers in homes across the U.S. They offer a wide range of consumer products and services.

Most of GE’s annual sales do not come from their consumer products but from commercial and industrial customers. “GE’s consumer products contribute less than one-third of the company’s total $183 billion in annual sales” (Marketing An Introduction). They sell everything from aircraft engines, diesel locomotives to medical imaging technologies. Without these products businesses would not be able to operate and provide their services to its consumers.

Business to business marketing is very important to GE. It’s pretty much the same as consumer marketing. It is driven by consumer demand. If there are no consumers to purchase the product or service then there is no reason for the business to exist.

What is different is the buying decision between consumers and business. The buying process is a lot shorter with consumers. With business it’s a lot more time involved before making a decision on what to purchase. “Buying a batch of jet engines involves a tortuously long buying process, dozens or even hundreds of decision makers from all levels of the buying organization, and layer upon layer of subtle and not-so-subtle buying influences.” (Marketing An Introduction)

With technology advancing and bringing the world closer together it makes business to business marketing one of the fastest growing areas of marketing. For marketing and sales professional it’s any area you definitely need to have a understanding in.

Week 3 EOC: Making Money for Good

There are plenty of companies out there that do a very worthy cause of donating some of their proceeds to charity. One company I have in mind is The Body Shop.

The Body Shop shop sells natural beauty products. They are very selective as far as what ingredients and materials they use. They uses bottles that are made of 100% recycled materials and do no testing on animals. They sell skin care products from toners, cleansers, moisturizers to body sprays, perfumes, and shampoo.

Donating plays a major role in society. It helps out the people that need it most (whether it’s in the form of money, clothing or food) and it also benefits the person or business that’s doing the giving.

With The Body Shop their main focus is human and civil rights. 100% of the profits from the sale of Soft Hands, Kind Heart Hand Cream are donated to the ECPAT foundation. The ECPAT foundation is a global network of organisations and individuals working together for the elimination of child prostitution, child pornography and the trafficking of children for sexual purposes.

Recently, Susan Sarandon has added her star power to The Body Shop to help put an end to sex-trafficking. The store will also encourage it’s visitors to sign a petition and spread awareness to this matter.

So far The Body Shop has raised more than 1.5 million in proceeds which all go to help the fight against the sex-trafficking of children.

Week 3 EOC: My Demographics

Millennials are also known as Generation Y or the echo boomers. This generation of people where born between the years 1977 and 2000. $733 billion is what we make up in purchasing power.

I myself fall in this generation and being fluent and comfortable with technology is something that all of us have in common. From iPhones, iPods, iPads, computers, and on our generation was the first to grow up in world filled with these technologies. I’ve gotten so used to it that I’m not exactly sure what I would do without. With it I find myself more productive and I am able to get just about any information I need when I need it. All I have to do is pull out my iPhone!

We find ourselves spending a lot of our time on the Internet. “A recent study found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S” (Marketing An Introduction). Social networking sites play’s a big role in our generation as well. We spend a lot of our time networking on sites like Facebook and LinkedIn. “According to another study, 77 percent of Millennials frequent social networking sites…” (Marketing An Introduction).

When it comes to marketing we are hit the hardest and from all angles. It’s everywhere. We see it on the internet, TV, billboards, magazines, and the radio. It’s even on some of the free apps on my iPhone.

I currently work at home and so do a lot of other Millennials. Our generation has sparked this boom due to the conveniences of technology like computers, fax machines, and fast and reliable internet connections.

Family life is different now. Most have grown up in a traditional family household and I can relate to that. Now we are seeing more people of my generation more independent. The number of working women has increased greatly and couples are choosing to get married later on in life and not intending to have children.

As marketers, this is all information we must considering when creating a campaign.

Week 2 EOC: Boston Consulting Group - Video Games

Video game systems have been around for years now and you can find people from all ages and backgrounds playing these systems. From Mario Bros. to Call of Duty: Black Ops, videos games keep many Americans glued to their couches for hours at a time. “More than two-thirds (68%) of all American households play computer or video games, a three-percent increase over 2008 that indicates growth of entertainment software across all demographics, according to a study from the Entertainment Software Association.” (http://www.marketingcharts.com/interactive/two-thirds-of-us-households-play-computer-or-video-games-9521/)

In recent months gaming industry retail sales has taken a plunge. ”U.S. retail sales of video games fell 26 percent to $766.2 million in April from a year earlier, hurt by a lack of game launches and the Easter holiday falling in March.” (http://www.msnbc.msn.com/id/37140577/ns/technology_and_science-games/)

One of the reasons for this drop is due to the fact that people are holding on tighter to their money and hoping for the price of these systems to come down. Another big reason is the explosion of social network games and mobile game apps. A lot more people are loading their phones and iPads with gaming apps that produce the same visual quality and content as some of these gaming systems. "The top iPhone app categories among the top 50 are games (82%, includes gag apps)..." "The top iPad app categories among the top 50 are Games (36%)..." (http://www.businessinsider.com/apple-app-store-analysis-heres-the-difference-between-the-ipad-and-the-iphone-2010-5) Best of all most of them are free or cost next to nothing.

For the gaming industry, The NDP Group expects 2011 to be better with mobile games and social media-based games being key players.

Week 1 EOC: Great Customer Service

The other night a lady friend and I decided to go out and eat at Outback Steakhouse on South Las Vegas Blvd. It was a Sunday evening and upon entering one of the Hostess opened the door for us and greeted us with a cheerful “Hello, welcome to Outback!”

The place was pretty busy. The bar was full with sports fan watching the Pittsburg Steelers taking on the Baltimore Ravens.

We were guided to our seating area and told that someone would be here to serve us soon. Several seconds later a guy with a friendly attitude by the name of Chazz introduced his self as our waiter. After taking our drink order he told us that if we needed him for any reason while we were deciding on what to order… to just pick up one of the drink coasters and to fling it at him to get his attention. We laughed at his humor.

Chazz came back with our drinks and by then we had figured out what we wanted to order. I went with the Norwegian Salmon and my friend went with the Prime Rib. Chazz asked her if she would like it prepared “Outback style.” Outback style is when they use their special seasoning and sear the meat a certain way. He highly recommended it.

10 to 15 minutes later our food arrived. I cut into my first piece of Salmon and the tender, well seasoned piece of fish exploded in my mouth! It was great. My lady friend took a bite of here Prime rib and unfortunately it was a different experience. She did not like.

Our waiter came back and asked us how everything was. I told him that mine his perfect and she explained that she really didn’t her Prime Rib. He apologized and asked if he could cook another one the way she wanted, but she told him not to worry about it and that she would manage.

Shortly after, the manager came out. She had a very friendly attitude and asked what was wrong. She wanted to know if it was the taste, if it was over cooked, etc. My friend explained to her what it was and the manager apologized in a very sincere way and told of not to worry about it and that she would remove it from or order!
Overall our experience there was great and the customer service was excellent. I will definitely be going back!