Final: Target Market Strategy

Final: Situation or SWOT Analysis

SWOT Analysis

"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." (Marketing An Introduction)

Here is my SWOT analysis for Noxzema.

Strength:

Final: Objectives

Final: Business Mission Statement

"Some companies define their missions myopically in product or technology terms (“We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs. " (Marketing An Introduction)

My business mission statement for Noxzema is market oriented. It targets males who desire to have a clean, healthy looking face. Which will boost any guys confidence.

Mission Statement:

Noxzema is committed to helping active men achieve a cleaner, healthier face, while at the same time helping boost confidence to get more out of life. Look better. Feel better.

Final: Project Pitch

The product I decided to market is a face cleansing product that has been around for years. It's called Noxzema and I'm sure most of you have heard of it or even used it at some time.

Most of the commercials you see today that market face wash products are targeted towards women with women in them. But, men are just concerned about their appearance as women are.

Noxzema helps by removing dirt, oil, and make up. There are benefits to this. My objective is to focus on these benefits. Some of the benefits are:

1. Helps you attain clear, healthy skin
2. You will attract more sexy women
3. Boost your confidence

The commercial will go as follows:

The commercial will target single, active men. It will show a guy who just got off a football field or just got done with work as a auto mechanic. He gets home and is standing in the bathroom in front of the mirror with a dirty face. He reaches over and grabs some Noxzema applies it and then bends down to wash his face. He raises his head back up in front of the mirror and a guy with a clean, healthy face appears. He heads out that night to the club/bar and he notices a bunch of sexy ladies eying and smiling at him. He confidently approaches a group of ladies at the bar and they great him with smiles and one of them gently touches his face.

Week 6 EOC: 9 Apps

If you own a iPhone or any smart phone then you are familiar with apps. In the last couple of years they have become very popular. “Of the 82% of U.S. adults who are now active cellphone users, 43% now have apps on their phones, and more than two-thirds of them use those apps regularly.” (http://mashable.com/2010/09/14/mobile-apps-pew-survey/).

Apple has the largest selection of apps available. Their online and mobile store carries over 100,000 apps. However, the majority of them are useless.
Today I am going to talk about 3 apps that I think are great, 3 apps that are dumb, and my ideas for 3 good apps.

The first app that I think is great is the Mint app. It allows you to keep track of your personal finances. You can track, budget and manage your money on-the-go. The second app that I think is great is the Facebook app. We all know that social media has exploded in the last several years and Facebook is leading the race. You can check what your friends are up to and update your status at any time. The third best app would have to go to ESPN. I think all the sports junkies would agree with me here. Keep track of all the sports scores while your on the go.

Here are the 3 dumbest apps that are on my list. Hold On is first on my list. It’s an app where you basically hold down a button for as long as you can. What does the winner get? Bragging rights…lol. The second is an app called The Amazing Birthplace Guesser which has fortunately been discontinued. The name is self explanantory. The third is the Taxi app that makes a loud whistling sound and displays a taxi sign to get the attention of nearby cabbies. Whatever happened to waving one down?

My 3 ideas for good apps are...wait… I think I’ll keep these to myself!

Week 5 EOC: Best and Worst Super Bowl Commercials

Every year millions of Americans tune in to watch the Super bowl and every year companies spend big money on commercials to advertise their product or service to many of us watching. We all look forward to watching these commercials to see who’s the funniest or most interesting. If you go to sites like youtube.com you can check out videos from Super bowls commercials as far back as 1990.

Today I want to talk about what I think were the best and worst Super bowl commercials of 2011.

The Best: Volkswagen Commercial



This Volkswagen commercial has more than 24 million views and 106,000 likes on youtube.com! It also has become one of the most talked about ads on Twitter.

The folks at Volkswagen did an excellent job with this ad. It shows a little boy decked out in a Dark Vader custom going from room to room trying to summon the force. It plays on child hood imagination and that is something we can all relate to. They did a great job at building up curiosity. What was this all about? What was this leading too?

The job of the commercial was to showcase Volkswagon’s new feature or USP and it’s the push start button on the key chain. A job well done.

The worst: E Trade Baby Trailor



I think E Trade failed to hit the target with this ad. In the past the baby commercials have been remarkably consistent, but with this ad it just more of the same. We have all seen these ads by E Trade and I think you will agree that they are no longer cute or entertaining. I say move on to something new and exciting E Trade!